Franchising Comes to Food Trucks

By: Daniel P. Smith , GSR Magazine

While established quick-service brands have entered the food truck scene—Qdoba and Dairy Queen, to name just two—Georgia-based Pool’s Restaurant Group, parent company of Gandolfo’s New York Delicatessen, is going one step further. The company is franchising Gandolfo’s trucks and using the mobile units as an entrance into new markets.

Pool’s Restaurant Group began working on a food truck franchising program in early 2010. Randy Wolken, Gandolfo’s new master franchisee in the Dallas area, is the first franchisee to take the unorthodox leap and will open several trucks before he opens his first fixed location.

Although he initially intended to open traditional stores, Wolken was so excited by the truck idea that he’s adopted mobile units as his marketplace entry point. Spending about one-third of what he would to open a brick-and-mortar unit and inheriting the flexibility to find engaged clientele and active sites, Wolken says he is excited by the possibilities.

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