By Saunda Kitchen and Steve Caldeira
Anyone who has ever started a business, quickly learns that it is not a solo endeavor, but rather a team sport. When going from working form someone else to potentially working for yourself, the risk is enormous – it always has been, and it always will be, especially when you have your own skin in the game. The thought of creating a business from scratch is truly daunting. In fact, a recent study by the Ewing Marion Kauffman Foundation showed a decrease of 31 percent in new business creation during the economic downturn.
However, through franchising, countless Californians can and have joined an established brand, even during the recent economic downturn, with the support to make progress right away. Franchising continues to give potential entrepreneurs a leg up – with a proven, time-tested, very structured and scalable business model that works for many entrepreneurs in the state.
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